How Employee Feedback Was Used to Align Perceptions and Shape a Retailer’s Wellness Program

The client, a prominent fashion retailer, was in the process of revitalizing their wellness program. To support this initiative, they sought to gain a comprehensive understanding of the current state of the program and how it was perceived by employees. Specifically, they aimed to compare employees' views on wellness efforts with management’s perspectives and identify any gaps that could inform their wellness strategy.

With a workforce of over 5,000 employees spread across more than 100 store locations in the US, the client recognized the importance of establishing a clear baseline. A wellness culture survey was identified as a key tool for assessing and measuring the organization’s beliefs, values, operations, and perceptions related to wellness. This survey would provide the necessary insights to benchmark and shape their wellness program effectively.

Antea Group collaborated closely with the client to design a concise wellness culture survey, available in both English and Spanish, that employees could easily complete during work hours. The survey was created using Microsoft Forms and was made accessible through a QR code displayed on posters in employee break rooms across all retail locations in the United States and Puerto Rico. The survey remained open for two weeks, ensuring all employees had ample opportunity to participate.

The survey included the following components:

• Three demographic questions
• Seven Likert scale questions (ranging from "Strongly Disagree" to "Strongly Agree")
• One multiple-choice question
• Two free-response questions

To extract key themes and concepts, the free-response answers were processed using a simple language model.

The survey results were meticulously analyzed and shared with the client through various formats:

• Data was stored in Microsoft Excel and then exported to PowerBI, where a dashboard was created to visualize the results.
• Major findings were summarized in a PowerPoint presentation, which was subsequently converted into a PDF and shared with the client.

With the survey completed, the client was poised to take the next steps, which included:

• Deciding how to utilize the baseline information, determining what should be shared with leadership versus employees, and choosing the appropriate communication channels (e.g., monthly newsletters, meetings).
• Developing action plans based on the findings, including assigning responsibilities, establishing timelines, ensuring follow-up, and addressing potential survey fatigue.